about — the person behind the noise
Fifteen years of turning quiet briefs into things people actually remember. Brand systems, product design, and the occasional weird internet stunt.
I started in the messy middle of design and marketing, where nobody could agree whose job the logo was. Turns out that's exactly where the good work lives.
These days I work with founders and small teams who'd rather stand out than blend in. I build the whole system — identity, voice, product, the launch moment — so it all sounds like one confident thing instead of six timid ones.
Loud on purpose. Never loud by accident.
01
Identity, voice, and the rules that keep it all sharp — a kit your team can actually run with.
02
Interfaces and flows that feel like the brand, not a bolt-on. From first sketch to shipped screen.
03
Launch moments and stunts that earn attention instead of buying it. The friction that makes people look twice.
2021 — now
Building brands and products for founders who want taste and speed in the same room.
2016 — 2021
Led identity and product work for a rowdy roster of consumer startups.
2011 — 2016
Where I learned that the best ideas live between the departments nobody owns.
Brand systems, product ideas, launch moments, and weird internet things for founders who would rather be remembered than neatly categorized.