Underwriting at the speed of trust

CLIENT

Mercury

YEAR

Research

ROLE

Lead writer, sole author

DURATION

6 weeks

Warm orange and stone gradient artwork for the Mercury case study

The summary

A 4,200-word whitepaper for a banking platform that needed to convince late-stage founders their underwriting was as careful as a private bank, without sounding like one.

READ TIME

6 min

The outcome, in numbers

230+

pieces shipped

4.2M

words read · last 12 mo.

11

clients on retainer

$2.1M

attributed pipeline

Dotted grid artwork with a rust-red rectangle
Diagonal brown and cream stripe artwork

On the record · Sasha Klein

A 4,200-word whitepaper for a banking platform that needed to convince late-stage founders their underwriting was as careful as a private bank, without sounding like one.

Sasha Klein · Head of Marketing, Mercury

Abstract orange-to-stone gradient crossed by fine diagonal lines

On the record · Sasha Klein

A 4,200-word whitepaper for a banking platform that needed to convince late-stage founders their underwriting was as careful as a private bank, without sounding like one.

Sasha Klein · Head of Marketing, Mercury

© 2026 Alex Mercer · Brooklyn, NY

Booked — a freelancer template

Swebsy