Northline is an independent strategy advisory for B2B leaders facing an inflection point. We clarify where to play, what to say, and how to turn a sharper position into coordinated action.
FOUNDER & PRINCIPAL
Maya Chen founded Northline after fifteen years leading positioning, growth, and go-to-market work inside ambitious B2B companies.
She created the advisory she wished she had as an operator: senior enough to challenge the brief, practical enough to work alongside the team, and focused on decisions—not decks.
years in strategy
growth engagements
senior attention
HOW WE WORK
The work moves from evidence to choice to action, with your team involved at every step.
Name the choice that matters, the evidence available, and the constraints that cannot be ignored.
Study customers, category dynamics, and competitors to uncover a position the business can credibly own.
Translate the strategy into messages, priorities, and a practical path leaders can act on together.
Northline stays intentionally small so the people shaping the
recommendation are the people in the room with you.
The
result is less theatre, faster alignment, and a strategy your team
understands well enough to use.