SELECTED WORK / 2022—2026

Identities built to be remembered.

A selection of brand systems shaped from the first strategic question to the last production detail.

SELECTED WORK

Seven identity systems, each made to be useful, distinctive, and unmistakably its own.

Aster & Field identity project

Aster & Field

Identity system for a small-batch aperitif studio, including a restrained mark, bottle labels, palette, and usage guide.

Luma Botanics identity project

Luma Botanics

Brand refresh for a floral atelier, pairing a custom wordmark with a tactile print suite and seasonal color language.

Northline Coffee identity project

Northline Coffee

Packaging architecture for a neighborhood roaster, built across bags, cups, retail labels, and practical brand guidelines.

Vera House identity project

Vera House

Complete identity update for an interiors practice, with a measured logotype, photography direction, and quiet stationery set.

Index Quarterly identity project

Index Quarterly

Editorial direction for an independent culture journal, covering issue covers, grid rules, and a flexible typographic voice.

Kairo Care identity project

Kairo Care

Visual identity and interface kit for a care platform, uniting icons, illustration rules, and reusable product components.

Maison No. 7 identity project

Maison No. 7

Event identity for a private dining series, including invitations, menus, signage, and a refined system for guest touchpoints.

FROM A COLLABORATOR

Mara found the visual thread in a story we had struggled to explain, then built a system our whole team could use with confidence.

ELENA PARK / FOUNDER, ASTER & FIELD


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