SELECTED WORK / 2022—2026
A selection of brand systems shaped from the first strategic question to the last production detail.
Seven identity systems, each made to be useful, distinctive, and unmistakably its own.
Identity system for a small-batch aperitif studio, including a restrained mark, bottle labels, palette, and usage guide.
Brand refresh for a floral atelier, pairing a custom wordmark with a tactile print suite and seasonal color language.
Packaging architecture for a neighborhood roaster, built across bags, cups, retail labels, and practical brand guidelines.
Complete identity update for an interiors practice, with a measured logotype, photography direction, and quiet stationery set.
Editorial direction for an independent culture journal, covering issue covers, grid rules, and a flexible typographic voice.
Visual identity and interface kit for a care platform, uniting icons, illustration rules, and reusable product components.
Event identity for a private dining series, including invitations, menus, signage, and a refined system for guest touchpoints.
FROM A COLLABORATOR
Mara found the visual thread in a story we had struggled to explain, then built a system our whole team could use with confidence.
ELENA PARK / FOUNDER, ASTER & FIELD
Tell me what you are building, where the identity feels stuck, and what success needs to look like.
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