Deposits, waitlists and card on file are now on every plan.See what's new
NewTake a deposit on every booking, no extra charge

Run the day, not the paperwork.

Marigold holds every appointment, client record and payment for your service business in one place — so the front desk stops being a second job.

Trusted by 9,400 independent businesses across the UK and Ireland
Marigold calendar showing a day of bookings across five staff columns, with today's takings and the waitlist alongside

Works with the tools you already use

StripeGoogle CalendarXeroQuickBooksSquareMailchimpWhatsAppZapier

The problem

A no-show costs more than the slot.

The gap nobody filled. The deposit nobody took. The regular whose colour formula lived in someone's head until she left. It all comes out of the same margin, and none of it shows up on a spreadsheet.

1 in 7

Appointments booked by phone are never confirmed in writing.

£4,800

Median yearly revenue a two-chair salon loses to empty slots.

6 hrs

Spent every week on admin that a calendar should be doing itself.

The whole job

Four things, done properly.

Marigold is not a platform. It is the four jobs a service business actually has to get right, and nothing bolted on beside them.

The calendar

Every chair, room and technician in one view. Drag an appointment to move it and the client knows before you've let go.

The client record

Notes, allergies, colour formulas, every past visit. Whoever is on the desk knows what the regular wants.

The money

Deposits at booking, balance at checkout, tips split at close. Marigold chases the rest so you don't have to.

The reminders

Texts timed to the window where people still reschedule instead of vanishing. Reply to move; no app to install.

Inside the product

Everything the front desk was doing by hand.

Three screens carry the whole day. Nothing here needs you to remember it.

Scheduling

Fill the day without touching a spreadsheet

Every chair, room and technician on one grid. Drag to move an appointment and the client has the new time before you have let go of the mouse.

See the calendar →
A week of bookings across six days, colour-coded by service
A client record showing visit history, notes and the colour formula on file

Clients

The regular's history, already on the desk

Formula, allergies, what they said last time. Whoever opens the record knows what the person in the chair is expecting.

See client records →

Payments

Paid before they reach the door

Deposit at booking, balance on the card you already hold, tip split at close. The receipt and the next booking go out together.

See pricing →
Checkout showing line items, tip selection and the card already on file

Who it is for

Built for businesses that sell time.

If the day is a grid of appointments and someone has to own the diary, Marigold already fits.

Salons and barbershops
Dental clinics
Physiotherapy
Tattoo studios
Veterinary practices
Driving schools
31%

Fewer no-shows in the first quarter after switching.

6 hrs

Of admin handed back every week, per location.

9,400

Independent businesses run their week on Marigold.

4.8

Average rating across 1,240 verified reviews.

Integrations

It plugs into the tools you already pay for.

No rip and replace. Marigold sits in the middle of the card reader, the calendar and the books you already keep.

StripeStripe
SquareSquare
Google CalendarGoogle Calendar
XeroXero
QuickBooksQuickBooks
MailchimpMailchimp
WhatsAppWhatsApp
ZapierZapier

Customers

People who stopped working Sundays.

9,400 independent businesses run their week on Marigold. These three moved off paper.

“We kept the whole salon in a paper diary and three group chats. Marigold replaced all of it in a weekend, and I stopped working Sundays.”

PR

Priya Raman

Owner, Fold & Fringe · Leeds

“Recalls used to be a spreadsheet and a prayer. Now the reminder goes out, the slot fills itself, and nobody on the desk is chasing anyone.”

AH

Aled Harborne

Principal, Harborne Dental · Cardiff

“Three sites, one diary. I can see who is free this afternoon without ringing round the practices to find out.”

MO

Mel Okafor

Two Rivers Veterinary · Bristol

Your next quiet Sunday starts here.

Thirty days, every feature, no card. Bring your diary across and we will match it appointment for appointment.

Marigold

Scheduling, client records and payments for small service businesses. Built in Bristol.

Follow
© 2026 Marigold Software Ltd.Privacy · Terms · Cookies
Swebsy